MARKETING PLAN BISNIS RUKO “AP EXPRES”
DOI:
https://doi.org/10.37087/jtb.v2i2.101Kata Kunci:
marketing, business, planAbstrak
This study aims to determine the feasibility of a shop business marketing plan. The feasibility of this investment is analyzed through a marketing plan that is reviewed from market and marketing aspects, and by considering the financial aspects through an analysis of Payback Period, Net Present Value and Profitability Index. The results of the qualitative and quantitative analysis show that De Medows' marketing plan is acceptable and feasible to implement
Referensi
Philip Kotler, Manajemen Pemasaran, Edisi 13, Jilid 1, Erlangga, 2009.
Zimmerer dan Scarborough, Kewirausahaan Dan Manajemen Usaha Kecil, Edisi 5, Buku 1, Salemba Empat,2008.
Halim Hartono Setiawan, Suhadak, Nengah Surjana, Analisis Biaya Pemasaran Sebagai Salah Satu Alat Untuk Pengendalian Biaya Komersial, hal 1-7, Jurnal Administrasi Bisnis (JAB) Vol 13 No 1, Agustus 2014.
Freddy Rangkuti, Analisis SWOT Teknik Membedah Kasus Bisnis, Gramedia Pustaka Utama, Jakarta, 2006.
Kasmir dan Jakfar, Studi Kelayakan Bisnis, Edisi Revisi, Kencana, Jakarta, 2013.
Sudaryono, Studi Kelayakan Bisnis, Lentera Ilmu Cendikia, Tanggerang, 2015.
Philip Kotler, Manajemen Pemasaran, Edisi 13, Jilid 2, Erlangga, 2009.
Hendro, Dasar-Dasar Kewirausahaan, Erlangga, Jakarta, 2011.
Danang Sunyoto, Caps Lenter Of Academic Publishing Service, Gramedia, 2014.
Irham Fahmi, Studi Kelayakan Bisnis Dan Keputusan Investasi, Edisi Asli, Mitra Wacana Media, 2014.
Philip Kotler, Manajemen Pemasaran, Edisi 11, Jilid 2, PT Index, 2005.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2020 Amalia Rosada
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
